Finding the Key
Network marketing as everybody knows is a business that grows over time. However, this common notion is sometimes misunderstood by some network marketers.
The reality is survival. The first 6 months to 2 years is the period of survival for network marketers. And knowing how to survive is an edge.
Some fellows run out of cash in 3 to 4 months doing the business as a result, they quit or they get burned out knowing they spend more and earn less.
The secret to survival is cashflow. One should learn how to make money while building his network as illustrated on the statement “Cash today, downline tomorrow.”
The Mind Set of a Successful Business Builder
Debt-free networking summarizes the points every network builder should bear in mind.
1. It takes time to build a business. If you are just earning few pesos in the first month, that’s normal. Remember, “a journey of a thousand miles always begin with a single step.” Just be patient.
2. Everything depends on ME. It is not my upline’s or my dowlines’ business. It’s mine. Everything depends on my effort to succeed.
3. Invests on tools that bring in revenue. Lead generators and e-books that bring leads and information are a great help.
4. Don’t use your own money as well. Most successful businessmen use other people’s money to start their business.
5. Don’t blow all your money on advertising that doesn’t generate cashflow.
6. Don’t spread yourself too much. Build your local market first, then venture outstation when you have stable income. If you can’t even take care of yourself, how can you take care of your downline away from you?
7. Focus on solving people’s problems. Do not make your downline mere money-making machine. Build relationship by solving their problems.
8. Enjoy the journey. They secret here is to have fun. People who enjoy their venture will likely to succeed than those who do the business grudgingly.
Downline, an Asset or Liability?
When a person joins your business, you make money. However, the journey doesn’t end here. The core of network marketing is duplication, and in order to duplicate you must invest for the education of your downlines.
Oftentimes, networkers spend most of their time with a wrong recruit thinking they can “change a duck into an eagle.”
It is very difficult to quack with ducks while soaring with the eagles. So if you spend most of your time with the duck who quacks a lot but doesn’t do anything else, you have to leave him behind if you want to soar with the eagles. Always remember this very important point:
If you are doing 99% of your nework while others are doing 1%, then it’s time to find other downlines.
Eliminating the Burden
In building your network, you got to invest for it. However, not all networkers know that one can eliminate some of the burdens. Here are some of the effective ways to ease the burdens most network marketers faced to ensure survival:
1. Joining Fee. Some fellows think that after joining an MLM, the first thing for them to do is to recruit. Doing this will only result to running out of cash and the chance of finding a recruit is uncertain. So instead, he must first liquidate his products. And it is to be done? The key here is to tap your warm market. Let your family, friends and relatives use the product (either sell them or just give them) and once they found the results, they start promoting the products to people around them. This will surely generate income!
2. Phone Bills. To save on phone bills, you may choose a plan that offers unlimited calls and other services so you can save every time you call your downlines. Also, you may use the resources of the internet like the skype which is very useful especially in long distance calls and consultations with your uplines.
3. Petrol. Start qualifying your prospects. Focus on “class A” prospects who have the qualities to succeed on the business. Oftentimes, may networkers have to drive to far places to meet a prospect and after talking to him for few hours you realized that he is not interested. What a waste of your resources!
4. Leads. You don’t need to buy leads nor chase them. Use the principles of attraction marketing to bring unlimited number of leads to your business. You can use offline and online techniques to attract prospects in coming to your business opportunity. Some of these techniques are presented below:
a. Make it a habit to smile. People are more likely to join to people who are friendly than those who are always frowning.
b. Be natural and sincere. Do not exaggerate. If you boast in your business opportunity to them, they will not trust you. Trust is foundation of every business endeavour.
c. Focus on solving people’s problems. Do not just talk about business opportunities. Remember that your prospects are people too, they have problems in the real life. Know their problems and how you can contribute to solve them.
d. Study their personalities. There are four classifications of personalities (yellow, blue, green and red) and each needs careful way on how to handle them. Click here to know more about these four types of personalities.
e. Participate on discussions on facebook, youtube and forum sites. This will broaden your market since internet nowadays has become popular among the masses. Click here to know more on how to generate leads through facebook and other sites on the internet.
f. Use a capture page. A capture page is a tool which “captures” the names of those interested people who had visited your site thus you can make follow up to them. You didn’t chase them, you just capture them.
5. Training. Since knowledge is the foundation of your business, you have to invest on yourself too on trainings that will add your knowledge to generate more leads. And since one has to invest on these trainings, why not make profit of these trainings in order to fund your business? This is the concept of the Funded Proposal System. Click HERE to learn more.
